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The Heart of Wellness in Every Bottle

Our Story

Pure Noni Juice, Masterfully Crafted for Wellness

PhilNONI began its journey in 2001 with a simple mission: to harness the incredible power of the noni fruit and share its health benefits with the world. Founded by a group of passionate health enthusiasts and researchers, our company has grown from a small local operation to a globally recognized brand in the wellness industry.
Over the years, we’ve perfected our extraction processes, ensuring that every drop of our noni juice and every capsule of our supplements contains the full spectrum of nutrients that make this fruit so remarkable. Our commitment to quality and purity has been unwavering, leading to our proud achievement of FDA approval for our noni fruit juice.

Our Journey

From Humble Beginnings to a Health Essential

In March 1999, the amazing efficacious Noni was introduced to Dr. Tito E. Contado and his wife Lou Managbanag Contado at the Visayas State University Baybay, Leyte by the Anchetas (Joel, Sarah and Letty) and Dr. Lolita Ponce a Home Economics Professor.
Literature research about Noni in the UPLB Library in Los Banos begun in April 1999. Having discovered that Noni is the most researched medical plant in the world and convinced of the efficacy and wide range of healthful application of Noni (scientifically known as Morinda citrifolia, Linn.) the decision was made to establish an enterprise that will manufacture and market Noni juice locally and abroad.
By September 2001, Phil Morinda Cirtrifolia, Inc was registered at the Securities and Exchange Commission (SEC). By December 2002, PMCI Laboratory was licensed to operate by former BFAD. Certification of Product Registration (CPR) was applied for January 2003 and CPR of the first product, 100% Pure PhilNONI juice was received in April 2003. Product launching was held in June 2003.
USA FDA Facility Registration was applied for in November 2004, by January 2005, PMCI received USFDA Registration. PhilNONI was exported to the USA in 2005, South Korea in 2006, Switzerland in 2007, Papua New Guinea in 2008, and Hong Kong in 2010. In 2009 a second CPR was obtained from BFAD of the 500mg PhilNONI Capsule. In 2010 a third CPR was obtained from FDA for PhilNONI Juice with coconut flower sap syrup . There are two liquid products in the pipeline and 4 PhilNONI capsules also on the pipe line.

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